With the proliferation of devices in various screen sizes and running different OS, having a coherent mobile web strategy has become somewhat of a nightmare for the enterprise. Gone are the days, when the enterprise would just optimize the existing web site for mobile and let the content be served. Today’s consumer with the ever powerful device and increasing bandwidth is looking for experience that is equal to or at times better than the web.
When trying to create an mobile strategy, enterprise need to ponder over this
Should I build a native application for the mobile device